Embodying the phone

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Without a doubt, “social phone apps & services” are amongst the most interesting areas within the community zone. Intelligent phones have reached a level of critical mass everywhere. Furthermore, some (open source!) databases and some solution providers are making it much easier now to port apps and content to more mobile phone operating systems. Interfaces are getting (slowly…) better. Digital natives are often preferring their mobile connectivity above web based communications – and they are exploring all new phone features (mms, video, games) that “digital immigrants” have been consistently ignoring.
But the biggest boost will come from these new apps encouraging their owners to be “always on”, extending the phone’s core capabilities with the phenomenon of “presence”.

Embodiment

One of the many good things of Belysio is that they don’t keep you waiting for LBS until you’ve acquired a new GPS enabled phone. They offer location and ‘proximity aware’ services now, on virtually all regular phones! Location based services have thus not only reached our back pockets, anytime, anywhere – “socializing” communications and content much further than I’d imagined even a year ago, we’re embodying them. Or where else does the pain come that I feel when my Belysio app is off?

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